REACH MILLIONS ON SNAPCHAT
Millions of people use Lenses to express themselves every day on Snapchat. Today, over 1.5 million Lenses have been made by Lens Creators which have been viewed by Snapchatters more than 1 trillion times!

WHAT ARE LENSES?
Lenses are powerful AR experiences that instantly transform what the Snapchat camera sees. Because of the immersive capability of AR, Lenses have the ability to inspire, educate and entertain by reimagining the augmented world around you.

Lenses are not only popular on Snapchat, but you can now bring the magic of AR into your live stream or video conferences through Snap Camera. In addition, Lenses now have an even wider distribution through Snap’s Camera Kit which allows developers to bring the power of Snapchat’s Camera into your own app and create unique AR experiences.

WHAT IS LENS STUDIO?
Lens Studio is a powerful software platform allowing creators, developers, designers, animators and artists to pioneer the future of augmented reality. Lens Studio lets you publish your AR creations across Snap’s AR ecosystem, with wide distribution and discovery on Snapchat.

With Lens Studio, your creative possibilities are virtually endless. Whether you are using 2D art to transform faces, or bringing 3D models to life in the AR world, Lens Studio has world-class, professional-grade tools that are easy to use.

You can create more realistic shaders and graphics using Lens Studio’s Material Editor or build innovative Lenses with SnapML and the many built-in machine learning features. You can test your Lenses interactively on your computer or push to your mobile device instantly with the Preview Tool.

Lens Studio is not only powerful, but extremely intuitive. With dozens of templates and online tutorials available, Lens Studio makes it simple to bring your ideas to life, regardless of experience level.

And with Lens Studio on Mac and iPhone 12 Pro and iPhone 12 Pro Max, you can build Lenses that use the LiDAR Scanner to create immersive AR experiences that understand the geometry and meaning of surfaces and objects. This new level of scene understanding allows your Lenses to interact realistically with the surrounding world.

BECOME A LENS CREATOR
Join the tens of thousands of creators around the world who are already using Lens Studio to publish Lenses, including members of Team Snap and our verified Lens Creators.

Snap is a leader in Augmented Reality, and together with our global community of Lens Creators, we are building the AR economy. As an industry, AR is growing rapidly as brands, agencies, music, film, art and entertainment all discover the value of creating innovative AR experiences.

GET DISCOVERED
Each time you publish a Lens, you’ll receive a custom Snapcode and link that you can share so others can easily unlock and experience what you’ve created. Using Markers, you can turn almost anything into a scannable AR experience. Tags allow you to reach a broader audience who are searching for specific Lenses.

Best of all, Lenses appear in Snapchat’s Lens Explorer, a library of Snap- and community-made Lenses, which allows hundreds of millions of Snapchatters to discover, unlock, and share your creation with their friends.

BUILD YOUR FANBASE
Develop your audience with Snapchat Lens creator profiles – an all-in-one place for people to find your work. Each Lens you publish will automatically be associated with your unique creator profile.

New in this version

New


- Lens Cloud is a collection of backend services, built on the same infrastructure that powers Snapchat. Lens Cloud vastly expands what developers can build in augmented reality by providing Multi-User Services, Location Services, Storage Services and Scanning Services.
-- With the release of Lens Cloud, a City Scale Template has been provided to learn how to get started building city wide content for London, UK.
- A dedicated Visual Studio Code Extension has been released to give developers the functionality to use VSCode as an IDE for their Lens Studio projects. With the extension installed, VSCode enables; Code editing and smart code completion, JavaScript debugging for Lenses and JavaScript code snippets for Lens development.
- Body Depth & Normal Texture Guide and Template provides developers a detailed estimate of the depth and normal direction for every pixel of a person including their body, head, hair, and clothes. This lets the user easily create sophisticated lighting effects and calculate realistic occlusion and collisions with AR objects.
- SnapML has also received some updated features to enhance a user’s experience and understand the user’s environment.
-- Light Estimation allows developers to do more realistic rendering by matching the real world lighting on objects rendered by the Lens.
-- Noise/Blur Estimation gives developers the ability to match the noise and blur levels from the device’s camera with the AR content.
- SnapML now supports quantized models, an ML model format. Some of the benefits include; model size reduction by 50%, fast inference speed, and more power efficiency.
-- To help showcase quantized models, a new Multi Class Classification Template has been added to showcase these new features.
- Lower Garment Segmentation has been added to the Segmentation System allowing developers to get segmentation masks based on data for upper-garment and lower-garment systems simultaneously with low overhead. A Segmentation Trails Template has been added to showcase this functionality.
- True Size Object Template is a new template that utilizes the best tracking solution available for your device to provide users an accurate scale when placing objects in their physical space. This allows users to test how well physical objects can fit into their environment.
- Voice ML has received two new templates for developers to learn how to add an extra layer of personalization to their content.
-- 2D Animated Text-to-speech uses a user’s voice to animate 2D lips to be synced with voice.
-- Sentiment Analyzer is a new ML model that returns one of 28 optional emotion classes, such as hope, happiness and anticipation.

Improvements


- The API Library has expanded allowing you to now build Lenses with third party APIs that give play by play data from five different sport leagues, daily zodiac astrological predictions, and location specific air quality data.
-- Additionally, we made it easier to build Lenses with third party APIs by automatically generating a block of code used to connect to an API upon importing the API asset into your project.

Fixed


- Fixed issue when duplicate custom components cannot be created from script.
- Fixed issue when base color textures are tinted blue on import of certain glTF files.
- Fixed crash of Lens Studio with different glTF models.
- Fixed crash of Lens Studio when specific script has errors.
- Fixed issue when 'Device Camera Texture' moved from folder into root of Resources Panel.