Better Blocker

Utilities • Updated 5 days ago

Download from App Store
Version 2020.1 • Requires iOS 10.11 or newer

Created by:


Current Price: FREE
  • 🎉 Dropped from $1.99 to $0.00
    5 days ago
  • 😕 Increase from $0.99 to $1.99
    1 year ago


Current Version: 2020.1
  • 🔃 Updated to v2018.2
    1 year ago
  • 🔃 Updated to v2018.1
    1 year ago
Better is a privacy tool for Safari that protects you from trackers and privacy-eroding ads on the web.

Make your web experience safer, lighter, and faster in Safari on Mac.

How is Better different?
• Blocks tracking scripts, tracking pixels, and behavioural advertising.
• Uses our unique, hand-curated, and open tracker database based on our own web crawls. Browse the encyclopaedia-like tracker entries on our web site if you fancy learning more.
• We identify and block the most prevalent trackers. This makes Better’s block list lightweight and effective.
• We base our blocking decisions on the principles of the Ethical Design Manifesto (
• Developed and curated by – that’s Laura and Aral – a tiny two-person-and-one-husky not-for-profit striving for social justice in the digital age.
• Open, transparent, and free as in freedom.

Other features:
• Improves the readability of popular web sites.
• Spotlights the worst offenders… Did you know that the worst site we found on the web had 172 trackers? Better blocks them all and makes that site 4× lighter and 15.8× faster!
• Blocks blocker blockers (try saying that quickly a few times!) Whenever we can, we try to protect you from sites that try to put you at risk by forcing you to turn off your privacy tools.
• Your personal Do Not Block list enables you to turn Better off for sites that don’t play well with Better. Easily contact us about those sites so we can fix the experience for everyone.

5 star App Store reviews from around the world:
• “Best blocker I've tried yet: Clear and straight forward business model plus actually works. Feel safe blocking trackers and knowing the developers won't sell you out. Can't beat that.” (USA)
• “This app does everything it promises to do and sets a new gold standard in content blockers.” (Belgium)
• “This piece of software is just THE most essential thing to stay sane on today’s world wide web.” (Germany)
• “Thanks for such an incredibly simple app to make the web just that bit better!” (UK)
• “I love better, I use it on my phone and I’m very happy to see it on the Mac!” (Germany)
• “Does exactly what it advertises, constantly updated, and I really support the mission of this company.” (USA)
• “Fantastic blocker with a rational, ethical approach to privacy and monetization in this digital age.” (USA)
• “Honest privacy: Thanks for defending the public against surveillance capitalism!” (USA)
• “Buying this not only benefits you, it actively supports the ethos of internet privacy.” (USA)
• “Fantastic: The best adblocker I have tried.” (USA)
• “Best Adblocker out there: Unobtrusive. Works fast & reliable” (Germany)
• “It just works!” (Germany)
• “A fantastic approach to ad blocking & preservation of user privacy” (Australia)
• “Thanks to these two brave people who made this app. It gives me at least some peace of mind about the nasty surveillance practises of the big tech companies.” (Netherlands)
• “Better web: Fixes so many sites without you even noticing it.” (Finland)
• “Best ad & tracking blocker-type app I've used on the appstore!” (Norway)
• “Great app: Does exactly as described, works it’s magic in the background whilst I’m browsing the web.” (Sweden)
• “Speed and privacy: Easy to install and does exactly what it’s supposed to: frees your browsing of megabytes of privacy-invading tracking. Even if you don’t mind unknown third parties building up and selling profiles of your browsing behaviour (and everything that can be inferred form it), the speed increases of both download and rendering by removing those trackers really surprised me. It’s simply made browsing the web far quicker and is worth the money for that alone.” (UK)
• “It's good to see such nice people stand up to tracking and malvertising. This app does everything it promises to do and sets a new gold standard in content blockers. Spend a few bucks to take back the web from disrespectful business models. You won't regret it.” (Belgium)


New in this version

# Important notice: Better is moving to Small Technology Foundation.

This update, which fixes nearly every bug we could find in the app, will be the last one released under the App Store account.

## What this means for you:

- You can continue using Better on your devices.
- You will continue to receive blocking rule updates.
- You will not receive any further updates to the app itself.

## What if I also want to keep receiving App updates?

You will have to purchase the apps again from Small Technology Foundation on the App Store.

## Why is this happening?

- We moved to Ireland and set up a new not-for-profit called Small Technology Foundation.
- We are shutting down Article 12 (, our not-for-profit in the UK.
- Due to Apple’s rules, the only way we can keep Better on the App Store is to remove it from sale from our developer account and submit it as a new app under our Small Technology Foundation account.

If you’d like to understand why we’ve been forced into taking this decision, please read on.

## The backstory

We (Laura and Aral) released Better in June 2016 for iOS and shortly thereafter for macOS. Back then, we were living in the UK and had a not-for-profit there called Article 12 ( Our Apple Developer account was registered with this organisation.

Fast forward four years and we now live in Ireland. Last year, we set up a separate not-for-profit here called Small Technology Foundation. It’s still just the two of us and we’re still working on technology to protect human rights and democracy.

Since we’re self-funded and have limited resources, we cannot keep both organisations going so we are in the process of shutting down Article 12 ( in the UK. This means, sadly, that we cannot keep updating Better under our current Apple Developer account. Instead, we have to remove it from sale from our account and upload it as a new app from our Small Technology Foundation account.

If that sounds silly to you, you’re right, it is. Someone at Apple could have written a couple of SQL statements and saved us this effort. But, sadly, that is not what happened and we have been left with no other choice.

We reached out to Apple to ask if they would simply move our developer account to Small Technology Foundation. Computer said “no.” We also asked if we could migrate the apps to our new account. Computer said “no.” (You cannot move apps between accounts if they use iCloud features. Better uses iCloud to sync your ‘Do Not Block’ list between devices.)

We even wrote a blog post and appealed to anyone at Apple who might be able to help. But no one got in touch. So we really did try everything we could to avoid this. We’d rather not do this either: it means we’re going to lose over three years of history and our placement on the App Store and probably upset a bunch of people in the process.

We hope you understand why we had to do this and we hope that you will continue to support us in our work to create technology that protects human rights and democracy.

If you have any questions or want to get in touch with us, please email us at [email protected]

Videos about this app